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Imagine

Director: Leigh Jones / Also-Online

Executive Producer: Leigh Jones

Client / Brand: Alpha Phi Foundation

This mission-specific, video email fundraising campaign utilized pURL (Persistent URL) technology, which causes a redirection to another web resource. In this case, the pURL initiated a streamlined, integrated payment gateway and provided comprehensive statistical data storage. This information was vital for documenting the video’s effectiveness as it was emailed to more than 50,000 members of the Alpha Phi sorority organization.