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Elevation

Director: Justin Hayward

Executive Producer: Leigh Jones

Client / Brand: Tork

We’re proud to make work for Tork, where sustainability is the cornerstone of everything they do. Tork is a market leader of
hygiene and cleaning products for professional washrooms, healthcare environments and foodservice operations. The new
Elevation napkin dispenser was introduced at the annual sales meeting.

This video was shot using Chicago’s only portable motion control rig. Unlike a studio-bound motion control rig, this one is portable,
can be built and struck quickly and is much more cost-effective than typical tabletop rigs. Now the ability to program a frame by
frame, repeatable camera move is possible in places they never were before. We also have the capability to use macro lenses for extreme close-up motion that is incredibly smooth and sharp.